CHIC

Luxury Brand & Retail Florist

Storefront windows, in-store programs, launches, press previews, and private client events for luxury brands across Los Angeles, Orange County, and San Diego.

CHIC Flowers designs florals for luxury brands and the places they meet their clients: storefront windows and facades, standing in-store programs for boutiques and showrooms, product and collection launches, press previews and creator dinners, pop-ups and activations, fashion presentations, automotive reveals and dealership evenings, private client and VIC events, and gifting programs. We work with brand marketing and events teams, visual merchandising, store directors, and agencies from Rodeo Drive to Fashion Island, South Coast Plaza, and La Jolla, under NDA and embargo where the brand requires it, and we build on structures we own.

Clients
Fashion, beauty, jewelry, watch, automotive, hospitality brands and agencies
Districts
Rodeo Drive, Melrose, Fashion Island, South Coast Plaza, La Jolla
Team
25+ designers and installers; structures we own
Holiday windows
Book from late summer

Who we work with

Marketing and events teams at fashion houses, beauty and fragrance brands, high-jewelry and watch maisons, luxury automotive brands and their dealerships, and the hospitality brands that host them; visual merchandising managers and store directors who need windows and in-store florals that match a campaign; and the PR and event agencies that produce launches, previews, and activations on their behalf.

Our wedding and hotel work sets the standard: the same designers, the same sourcing, and the same crew of twenty-five, scaled from a single vitrine to a facade or a reveal stage.

What we design for brands

Retail: storefront window and facade installations built from the season's campaign, fresh for launch weeks and preserved or premium faux for multi-week runs; standing weekly florals for boutiques, salons, and showrooms; and holiday windows and in-store decor from November through early January.

Events: launch and reveal installations, hero photo moments, product-display florals that keep the product the focus, press and creator dinners, pop-ups and activations with staffed flower bars, runway and presentation sets, private client and VIC evenings, and talent-facing and VIP events handled with discretion.

Gifting: VIC and top-client gifting, press and editor sends, creator seeding, and launch-day deliveries, designed in the brand's palette and packaging and delivered on schedule across the three counties.

How we work with brands and agencies

Brand work runs on the campaign calendar and the camera. We start from the product, the palette, and the shot list, and design florals that photograph the way the brand photographs. We install overnight before a store opens or in the hours before a call time, strike the same night where the venue requires it, and refresh fresh elements through a multi-day run.

We work under NDA and embargo, hold social posting until the brand clears it, coordinate with center management for stores inside shopping centers, and carry the insurance and vendor paperwork venues and landlords ask for. For multi-store and multi-city programs, one team keeps the standard consistent from Beverly Hills to Newport Beach to La Jolla.

Where we work

Beverly Hills and Rodeo Drive, Melrose Place and West Hollywood, and the hotels and estates where brands host dinners in Los Angeles; Fashion Island, South Coast Plaza, and the Newport Coast resorts in Orange County; and La Jolla, Westfield UTC, Fashion Valley, and downtown in San Diego, where our studio is based. Each district has its own guide below.

How to start

Share your dates, the store or venue, the campaign or product, and the scope, and we'll outline a design direction and budget range. Alona reviews every inquiry personally and responds within one business day. Holiday windows and multi-store programs book from late summer; launches and dinners can often be produced in a few weeks depending on scope.

Guides for brand, retail, and agency teams

Storefront and Window Floral Displays for Luxury Retail

Window and facade floral installations for luxury boutiques in Beverly Hills, Orange County & San Diego: campaign-led concepts, overnight installs.

Boutique and Showroom Florals

Standing weekly florals for luxury boutiques, salons & showrooms in LA, Orange County & San Diego: entrance statements, VIC salons, brand-matched palette.

Holiday Window and Retail Decor for Luxury Brands

Holiday windows, facades and in-store decor for luxury retail in Beverly Hills, Orange County & San Diego: brand-palette installs, overnight builds.

Luxury Brand Gifting Florals

Floral gifting for luxury brands: VIC and top-client gifts, press and editor sends, influencer seeding, launch-day deliveries across LA, OC & San Diego.

Press Preview and Influencer Dinner Florals

Florals for press days, editor previews, and influencer dinners in LA, Orange County & San Diego: a hero piece for the camera, tables built to photograph.

Pop-Up and Retail Activation Florals

Florals for brand pop-ups, activations, and retail takeovers at Fashion Island, South Coast Plaza, Rodeo Drive & UTC: facades, photo moments, flower bars.

Fashion Show and Runway Florals

Runway, presentation, and trunk show florals for fashion brands in LA, Orange County & San Diego: one floral gesture, built overnight, struck same night.

Celebrity and VIP Event Florals

Discreet florals for premieres, award-season dinners, gifting suites, and private estate events in LA, Orange County & San Diego. NDA, closed sets.

Private Client and VIC Event Florals

Florals for private shopping evenings, trunk shows, high-jewelry and couture appointments, and salon dinners for luxury brands in LA, OC & San Diego.

Beauty and Fragrance Launch Florals

Launch florals for beauty, skincare & fragrance brands in LA, OC & San Diego: florals built from the product's notes, scent-managed rooms, press events.

Jewelry and Watch Event Florals

Florals for high-jewelry and watch events in LA, Orange County & San Diego: salon dinners, collection previews, vitrine-safe styling around the pieces.

Automotive Launch and Car Reveal Event Florals

Florals for car launches, model reveals, press drives and media days in LA, Orange County & San Diego: reveal installations, arrivals, hospitality lounges.

Luxury Car Dealership Event and Showroom Florals

Showroom florals for luxury car dealerships in LA, OC & San Diego: client appreciation dinners, new-model evenings, delivery days, weekly lounge programs.

Luxury Retail & Brand Florist for Rodeo Drive

Luxury retail florist for Rodeo Drive and Beverly Hills boutiques: window installations, in-store florals, launches, press previews and brand dinners.

Luxury Retail & Brand Florist for Fashion Island and South Coast Plaza

Luxury retail and brand florist for Fashion Island and South Coast Plaza: boutique windows, in-store programs, launches, activations and brand dinners.

Luxury Retail & Brand Florist in San Diego

Luxury retail and brand florist in San Diego: boutique windows and in-store florals in La Jolla, Westfield UTC and Fashion Valley, launches, brand dinners.

What Brand, Retail, and Launch Florals Cost

How brand, retail and launch florals are priced: cost drivers, project vs standing-program pricing, design fee and minimums, typical ranges.

Begin the conversation

Share your dates, venue, and details — Alona reads every inquiry personally and responds within one business day.

Request a consultation

Frequently asked questions

The questions brand and retail teams ask most.

Do you design storefront windows for luxury boutiques?+
Yes. We build window and facade installations from the season's campaign, fresh for launch weeks and preserved or premium faux with fresh accents for multi-week runs, installed overnight before opening and refreshed on a schedule.
Can you work under NDA for an unreleased product?+
Yes. We sign NDAs, hold all imagery and social posting until the brand clears it, and brief only the crew who need to know what is being revealed.
Do you handle launches and press dinners as well as retail?+
Yes. We design hero installations, product-display florals, table florals built for phone photography, and gifting for launches, press previews, creator dinners, pop-ups, and activations across Los Angeles, Orange County, and San Diego.
Can one florist cover several stores in different cities?+
Yes. We run standing programs and holiday installations across multiple stores in Beverly Hills, Orange County, and San Diego with one design standard and one point of contact.
What does brand floral work cost?+
It is quoted per scope. Our pricing guide explains the drivers: scale, flower density, structures, overnight labor, multi-day refresh, and delivery logistics, with typical ranges for launches, windows, and gifting programs.

Planning a launch, a window, or a season?

Share your dates, locations, and scope — Alona reads every inquiry personally and responds within one business day.

Contact us

Ready to dream something different?

CHIC

INQUIRE HERE

770 First Ave.
San Diego, CA 92101

CHIC