Holiday Window and Retail Decor for Luxury Brands

Holiday in the brand's palette

A luxury store does not need red and green to read as festive. We build the holiday concept from the brand's signature color, its campaign for the season, and the materials of the storefront: winter whites and silver against dark stone, champagne and warm metallics on brass fixtures, deep green and burgundy where the brand's identity is rich and traditional, a single saturated brand color massed at scale where it is modern. Evergreen, berried branches, dried and preserved botanicals, and fresh accents give the texture; the palette stays the brand's.

Windows, facades, entrances, and the floor

The window carries the concept, the facade carries it to the street, and the entrance canopy or door surround is where guests take the photograph. Inside, garlands along the cash wrap, a statement at the entrance, and smaller pieces in salons and lounges carry the season through the store without crowding product. For a center location we design the facade work to the center's guidelines and schedule it with center management; for a street-front store we plan lift work and sidewalk protection with the store director and the landlord.

Every installation is designed for the camera at phone height: the angle a guest stands at, the reflection in the glass at night, the lighting the visual team has set.

Materials and fire safety for a seven-week run

A holiday installation stays up for six to eight weeks, so the structure is built in preserved botanicals, premium faux greenery, and treated dried material, with fresh elements refreshed on a weekly visit. Where the property, the center, or the fire marshal requires it, materials are fire-retardant treated and documented, and we keep open flame out of the design unless the property approves it in writing. Lighting is coordinated with the brand's electrician or the center's team so the installation and the window lights work as one.

Install nights, strike, and next year

Holiday installs run over one to three consecutive nights after close, finished and cleaned before each morning's opening. Strike happens in the first week of January on the date the brand sets, and the spring reset or Lunar New Year window can follow directly. Because we build on structures we own and store, year two reuses the armature with a new dressing, which lowers the cost and keeps the facade consistent. Holiday calendars fill from late summer, so we hold install nights for returning brands first.

How to start

Send the store or stores, photos of the window and facade, the brand's holiday campaign direction, and your install and strike dates, and we will come back with a concept and budget range for a complimentary consultation. Alona reviews every inquiry personally and responds within one business day.