Luxury Retail & Brand Florist for Fashion Island and South Coast Plaza

Two centers, two kinds of retail

South Coast Plaza is an enclosed center whose luxury wings sit under controlled light and climate, which means florals can be more delicate and more ambitious than on a street, and a window reads the same at ten in the morning as at eight at night. Fashion Island is open-air, with ocean light, courtyards, and fountains, so its florals have to carry outdoors: heat-tolerant stems, weighted structures, and palettes that hold in full sun.

The two centers also run on different approval paths. We confirm with center management and the store what is permitted for windows, storefront thresholds, and common-area activations before we design, and we stage installs through the loading docks on the schedule the center sets.

Windows and in-store programs

For a boutique window we design to the window's dimensions and the current collection, fabricate on our own structures, install after close, and refresh fresh material on a schedule for the length of the campaign. Inside the store, a standing program covers the entrance, the cash wrap, the private salon, and fitting-room consoles, rotated weekly or biweekly in the collection's palette so the store feels dressed every day, not only at launch.

Launches, previews, and common-area activations

A collection launch at either center typically pairs an in-store hero installation and product-display florals with a client preview after hours, and sometimes a brand activation in a courtyard or atrium. We design the sequence as one concept in the brand's materials and colors, keep unreleased product and launch dates confidential until the brand says otherwise, and strike before the next morning's opening.

Brand dinners on the Newport Coast and in Laguna

Press dinners and client evenings move from the store to properties such as The Resort at Pelican Hill, Montage Laguna Beach, Pendry Newport Beach, and VEA Newport Beach, or to a private residence in Newport Coast. We carry the collection's palette from the boutique to the table, scale the design from a private dining room to a ballroom, and coordinate load-in and strike with the property's events team.

How to start

Send the center and store, the dates, the collection or campaign direction, and whether you need a single installation, an activation, or a standing program, and we will outline a concept and budget range for a complimentary consultation. Alona reviews every inquiry personally and responds within one business day.