Luxury Retail & Brand Florist for Rodeo Drive

Retail on Rodeo Drive

Three blocks of Rodeo Drive, the Two Rodeo arcade, and the boutiques along Beverly and Canon Drives hold one of the densest runs of luxury flagships in the country, and every facade competes for the same passing eye. Florals here have to hold up to that standard at street level and in a phone photograph: dense, intentional, and in dialogue with the window's merchandise rather than beside it.

Our second Beverly Hills district is Melrose Place and the stretch of West Hollywood around it, where boutiques trade on garden courtyards and residential scale. The work there is softer and more horticultural, but the discipline is the same: a store's florals should look like part of the brand, not a delivery.

Windows and in-store programs

For windows we build on structures we own and fabricate to the window's dimensions, so an installation can run for the length of a campaign and be refreshed with fresh material on a schedule. Inside the store, a standing program covers the entrance, the cash wrap, the VIP salon, and fitting-room consoles, rotated weekly or biweekly and matched to the current collection's palette.

Installs happen before opening or after close, through the service entrance where the building has one, and we confirm the landlord's and the city's requirements for anything touching the facade or sidewalk before we design it.

Launches, previews, and activations

A collection launch on Rodeo Drive usually runs in layers: a hero installation at the entrance built for the camera, product-display florals that keep the product the focus, a private preview for clients and press, and a strike before the next morning's opening. We design all of it as one concept, in the brand's palette and materials, and we hold to the launch embargo until the brand says otherwise.

Hotels and estates for brand dinners

Brand dinners and press breakfasts move a short distance from the boutique to properties such as the Beverly Wilshire, The Beverly Hills Hotel, Hotel Bel-Air, and Waldorf Astoria Beverly Hills, or to a private estate in the hills. We carry the collection's palette from the store to the table, scale centerpieces to a salon or a ballroom, and coordinate load-in with the property's events team.

How to start

Send the store or venue, the dates, the collection or campaign direction, and whether you need a one-off installation or a standing program, and we will outline a concept and budget range for a complimentary consultation. Alona reviews every inquiry personally and responds within one business day.