Small rooms, high finish: florals for private salons, appointments, and members-only evenings, with a gift at the door.
CHIC Flowers designs florals for private client and VIC events for luxury brands in Los Angeles, Orange County, and San Diego: private shopping evenings after the store closes, trunk shows, high-jewelry and couture appointments, salon dinners, and members-only previews. These are small rooms with the brand's most important clients in them, so the standard is the brand's own: a private salon that feels composed rather than decorated, dressing rooms dressed as carefully as the table, and a personalized gift at departure.
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A VIC appointment happens in the store's private salon, a suite, or a hotel room reserved for the day. We design it as a room, not an event: one considered arrangement where the client sits, a smaller piece on the presentation table that leaves the product unobstructed, and stems chosen for scent and stillness so nothing competes with a fragrance, a fabric, or a stone. The palette comes from the brand's season and the client's known preferences when the client advisor shares them.
After-hours evenings for a brand's top clients on Rodeo Drive, at South Coast Plaza, or in a Fashion Island boutique carry the same florals a public event would, in a quieter register: an entrance piece so the arrival feels hosted, florals through the selling floor that guide guests to the collection, dressing-room arrangements at eye level, and a champagne or dessert station dressed to match. For a trunk show we add florals to the presentation tables and the designer's own area, and we install after close and remove before the next day's opening.
A seated dinner for twelve to forty clients, in the store, a private dining room, or a suite at properties such as the Beverly Wilshire or The Resort at Pelican Hill, is where the florals do the most work. We design the table as one composition, heights below the eye line, candlelight within whatever the venue allows, a single palette carried from the arrival to the place settings, and we coordinate the install with the caterer so the table is finished before the first course is laid.
The gift closes the evening. We produce departure florals matched to the event, a wrapped stem, a small arrangement, or a hand-tied bouquet in the brand's packaging colors, and we can personalize by client when the advisor provides names and preferences in advance. Gifts are staged discreetly near the exit and handed over by the brand's own team, so the moment belongs to the advisor and the client.
Brands with boutiques in Beverly Hills, Newport Beach, Costa Mesa, and San Diego often run the same client event in each city within a week. We design one program and produce it in all three markets with the same stems and finish, coordinating with each store director on dates, access, and the client list. Share the event type, store or venue, guest count, and the brand's palette, and we will outline a design direction and budget range for a complimentary consultation. Alona reviews every inquiry personally and responds within one business day.
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770 First Ave.
San Diego, CA 92101
CHIC