Registration to general session to speaker dinner, designed for the room, the camera, and the schedule.
CHIC Flowers designs florals for conferences, summits, incentive programs, and board meetings at luxury hotels and resorts across San Diego, Los Angeles, and Orange County. We cover every touchpoint of a multi-day program: the registration and welcome desk, the general-session stage, breakout rooms, sponsor lounges, and VIP and speaker dinners. Pieces are built in the client's brand palette, sized for sightlines and screens, refreshed between days, and struck the same night the program ends.
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The registration desk is the first thing attendees see and the backdrop of most of the candid photos, so we treat it as a focal point: a low, wide arrangement that leaves the counter clear for badges and laptops, a tall statement piece beside the signage, or a floral logo wall for a program that wants a photo moment on arrival. Palettes come from the brand guide, not from what is in season, and we match PMS references as closely as fresh product allows.
Welcome receptions and coffee breaks get the same treatment in miniature: bud vases and compact clusters on high-tops and buffet lines that a server can move without rearranging.
Stage florals have two audiences, the back row of the ballroom and the camera feeding the screens and the recording. We design stage pieces with mass and silhouette that read from forty rows back, keep them below the lectern's sightline and clear of screen edges, and confirm placement with the AV lead during load-in so nothing casts a shadow on the presenter or crowds a camera position. Lectern and panel-table pieces stay low and wide so speakers remain the focus.
Breakout rooms get restrained pieces that do not compete with presentations: a single arrangement at the entrance and a low piece on the panel table. Sponsor lounges and networking areas take more personality, with coordinated color accents that match each sponsor's brand where the agenda calls for it. VIP and speaker dinners move back to a hospitality register, with centerpieces, candlelight within the property's fire rules, and a palette that connects to the main program.
For programs running two to five days, we plan the floral schedule alongside the agenda. Stage and registration pieces are designed to last the full run with daily hydration and grooming; dinner centerpieces are rebuilt or refreshed as needed; and pieces migrate between rooms as the agenda shifts, so a general-session arrangement becomes an awards-dinner focal point on the final night. The plan reads as one scope with daily touchpoints, and we staff a crew on site for each refresh.
We coordinate directly with the property's conference services manager and the AV and production teams on load-in windows, freight access, room turnovers, and strike. Every requirement, from certificates of insurance to candle rules, is confirmed with the property before installation. Programs are quoted per scope; our cost guide covers what drives the number. Share your agenda, room list, and brand guide for a complimentary consultation. Alona reviews every inquiry personally and responds within one business day.
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770 First Ave.
San Diego, CA 92101
CHIC