How Corporate & Hotel Event Florals Are Priced

What drives the cost

Scale and density come first: a ballroom with forty tables and a stage piece costs more than a boardroom with one runner, and a floral wall packed with roses costs more than the same wall in greenery. Labor is the second driver — a suspended installation needs a lift, a rigging plan, and a larger crew than tabletop work, and an overnight install window or a two-hour room turn adds crew rather than time.

Rentals and structures (arches, walls, plinths, vessels, candle enclosures), delivery and strike, and any multi-day refresh for a conference or a run of retail days round out the quote.

Seasonal premiums

Flower prices rise sharply around Valentine's Day and in the weeks before Christmas, and certain varieties — peonies, garden roses, specialty tulips — carry premiums in and out of season. A February launch in all red roses and a December lobby in white amaryllis will quote higher than the same designs in April. We flag seasonal premiums in the proposal and suggest substitutions that hold the look when the budget is fixed.

Per-piece pricing versus program pricing

One-off events are quoted per piece: each centerpiece, installation, and personal floral is a line, with design, delivery, installation, and strike shown separately. Properties and brands that book several events a year move to program pricing — a design fee structure, standing rates for recurring pieces, and a single annual point of contact — which is usually the better deal for a hotel with a calendar of galas and a holiday program. Standing hotel lobby programs are quoted as a monthly figure.

Design fee, minimums, and what's included

A quote includes concept and design, sourcing, fabrication of any structures (built on pieces we own, so no third-party rental fee on the structure itself), delivery, installation by our crew, and same-night strike. A design fee covers the proposal, samples, and site walkthroughs; it is credited into program pricing for repeat clients. Minimums depend on the format and date — a holiday-week install carries a higher minimum than a spring boardroom program — and we state them in writing before any work begins.

Typical ranges

As a planning guide: single meeting rooms, registration desks, and VIP dinners are quoted per scope and most often sit inside a larger conference or hotel program. Ballroom galas, awards dinners, and brand launches with a hero installation commonly fall between $8,000 and $40,000 depending on scale and density. Full-property holiday installations — lobby, entry, restaurant, and public spaces — start in the mid five figures and rise with the number of spaces and the size of the centerpiece installation. Share the venue, date, spaces, and guest count and we'll return a scoped figure; Alona reviews every inquiry personally and responds within one business day, and the consultation is complimentary.