Lobby trees scaled to the ceiling, garlands with a fresh-flower layer, and palettes that go well beyond red and green.
CHIC Flowers designs and installs Christmas and holiday decor for luxury hotels, resorts, and high-end retail in San Diego, Los Angeles, and Orange County: the lobby tree, entrance canopy, garlands and wreaths, staircase and railing florals, and the restaurant and bar dressing that ties a property together for six weeks. We install in mid-November, refresh the fresh elements through December, strike in early January, and store the structures we build for the following year.
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The tree is the decision everything else follows. We scale it to the ceiling and the sightline from the entrance, not to a catalog size, and we choose between a fresh-cut tree and a premium faux tree by how long it has to look perfect and what the property's engineering team can support. A fresh tree is unmatched for scent and presence over three to four weeks; a premium faux tree on an owned frame holds its shape for the full season, carries heavier florals and lighting, and comes back next year.
Dressing is where a hotel tree separates from a department-store one: a fresh-flower layer of amaryllis, orchids, or garden roses over the evergreen, oversized ornaments in a restrained palette, ribbon with real weight, and lighting designed with the property's electrician so the tree reads after dark from the driveway.
Beyond the tree we dress the places guests pass through: an evergreen canopy or flanking trees at the porte-cochere, garlands along the front desk and the bar, wreaths at the entrance and on interior doors, and florals wound along staircase railings and mezzanine balustrades. Mantels in the lounge get a fuller, lower composition that reads from a seated height.
Everything is built on armatures we own, so garlands hang on fitted bases rather than being wired to the millwork, and the strike leaves the property exactly as we found it.
Luxury properties rarely want the traditional palette at full strength. Winter white and silver suits a modern lobby; champagne, cream, and gold warms a classic one; deep green with burgundy and copper reads rich without reading themed; and jewel tones carry a property that wants color. We set one palette for the whole property and vary the density by space, so the restaurant feels related to the lobby without repeating it.
A hotel holiday install typically goes in during the week before Thanksgiving, overnight and in phases so the lobby stays open. Fresh florals and greenery are refreshed on a schedule through December; dried and high-quality faux elements carry the pieces that must last the full run. Strike follows in the first week of January on the same overnight plan, and the owned structures go into storage ready to be re-dressed next season.
Where the property or the fire marshal requires it, we source fire-retardant-treated greenery and fabrics and coordinate lighting loads with the property's engineering team before anything is installed.
Send the property, the spaces you want dressed, your ceiling heights if you have them, and your install dates, and we will outline a holiday scope and budget range for a complimentary consultation and site walk. Alona reviews every inquiry personally and responds within one business day.
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770 First Ave.
San Diego, CA 92101
CHIC